Marketing Archives | Matt Wilson
Agile Marketing In The Automotive Aftermarket
On 18, May 2017 | In Marketing | By mwilson
There are a ton of great use cases for agile marketing campaigns in the automotive aftermarket. Earlier this year our product development team identified cabin air filters as a critical product category for IPC’s business growth. This is a product type that had really been underachieving in the aftermarket and we saw a huge opportunity for growth.