Digital Convergence | Matt Wilson
Launching a Blog: What You Need to Know
On 28, May 2017 | In Content | By mwilson
Successfully launching a blog takes so much more work that most realize. After a few months of writing, design, and development, we finally launched the ECOGARD — Fresh Ideas blog! And, I definitely have a much better appreciation for what it takes to go live and be successful.
5 Keys to Online Portal Success
On 28, May 2017 | In Content | By mwilson
One feature that our survey data this year indicated that we lacked, is an online portal for our distributor customers. In fact, one of the things we’ve lacked at ECOGARD for quite some time is solid national marketing support. We do a great job with producing content, we’ve been doing more video lately, and we’re always supporting the field sales efforts of our reps as best we can.
Agile Marketing In The Automotive Aftermarket
On 18, May 2017 | In Marketing | By mwilson
There are a ton of great use cases for agile marketing campaigns in the automotive aftermarket. Earlier this year our product development team identified cabin air filters as a critical product category for IPC’s business growth. This is a product type that had really been underachieving in the aftermarket and we saw a huge opportunity for growth.
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