Cabin air filters are one of the key product lines at ECOGARD and they’re constantly working on ways to boost field sales efforts. This year they wanted to take the extremely popular cabin air filter technician’s poster and turn it into a 8.5×11 guide. It turns out that not many shops have room for a 24×60 poster their walls. The guide is an invaluable tool that gives the installer all of the information they need to decided whether or not they should try to sell the service or not. And, it’s something that no one else in the aftermarket is offering.
IPC’s business is built on a global network of sales representatives who depend on us for marketing support. With the many programs and brands we support, I find myself designing a lot of exhibit artwork for different events, conferences, and trade shows. Here are a few that I’ve done in the last couple of months for our brand ECOGARD and another Pep Boys brand called ProLine.
This is a full color, quarter page advertisement that I designed for Reladyne’s DuraMAX brand of aftermarket automotive filtration products. Featuring product photography and DuraMAX brand messaging — the ad was published in Wholesale and Distribution Magazine’s Spring 2017 edition.